Creating the tools to support a safe and transparent dairy supply chain in East Africa
Creating the tools to support a safe and transparent dairy supply chain in East Africa
Creating the tools to support a safe and transparent dairy supply chain in East Africa
Swahili meaning "Pure" and "Safe"
East Africa has the highest global incidence of milk-borne diseases. Alarmingly, 30% of deaths are in children under 5. This is because 90% of milk in East Africa is sold through informal, unregulated markets which lack the tools for safety and transparency.
East Africa has the highest global incidence of milk-borne diseases. Alarmingly, 30% of deaths are in children under 5. This is because 90% of milk in East Africa is sold through informal, unregulated markets which lack the tools for safety and transparency.
We are one mission to make sure the next time an East African picks up a glass of milk, they are not afraid that it is dangerous, but are confident that it is Safi.
We are one mission to make sure the next time an East African picks up a glass of milk, they are not afraid that it is dangerous, but are confident that it is Safi.
The Pasteurization Device
The Pasteurization Device
The worlds first off-the-grid pasteurization control unit
The worlds first off-the-grid pasteurization control unit
Up to 20 litres of milk can be pasteurized at once
Up to 20 litres of milk can be pasteurized at once
66%+ energy saved compared to traditional methods
66%+ energy saved compared to traditional methods
5x cheaper than the next alternative
5x cheaper than the next alternative
The Safi App
The Safi App
Allowing farmers to make a premium for selling pasteurized milk
Allowing farmers to make a premium for selling pasteurized milk
Remote tracking of devices connect via Bluetooth to smartphones
Remote tracking of devices connect via Bluetooth to smartphones
Information allows farmers to optimize their processes and profits
Information allows farmers to optimize their processes and profits
The Safi Dashboard
The Safi Dashboard
And empowering governments to regulate the informal market
And empowering governments to regulate the informal market
Aggregate data from each individual device into the Safi Dashboard
Aggregate data from each individual device into the Safi Dashboard
Source of truth for governments & NGOs tracking rural farm dairy production
Source of truth for governments & NGOs tracking rural farm dairy production
Farmer in Bungoma County, Kenya using device, Oct 2023
Farmer in Bungoma County, Kenya using device, Oct 2023
Farmer in Bungoma County, Kenya using device, Oct 2023
Cofounder Miraal Kabir presented Safi at the UN headquarters in New York, May 2024
Latest News
Cofounder Miraal Kabir presented Safi at the UN headquarters in New York, May 2024
Latest News
May 30, 2024
May 30, 2024
Members of milk pasteurization start-up Safi present at United Nations
Members of milk pasteurization start-up Safi present at United Nations
Members of Waterloo-founded milk pasteurization start-up Safi were recently invited to present at the United Nations as part of a Multi-Stakeholder Forum on Science, Technology.... Read More
Members of Waterloo-founded milk pasteurization start-up Safi were recently invited to present at the United Nations as part of a Multi-Stakeholder Forum on Science, Technology.... Read More
May 30, 2024
May 30, 2024
Eleven Technologies that Advance Multiple Sustainable Development Goals
Eleven Technologies that Advance Multiple Sustainable Development Goals
A startup in Toronto, Ontario (Canada) is developing the Safi Handle to regulate milk pasteurization. Aimed at farmers and anyone in East Africa with access to raw milk, the handle takes the guesswork out of pasteurization… Read More
A startup in Toronto, Ontario (Canada) is developing the Safi Handle to regulate milk pasteurization. Aimed at farmers and anyone in East Africa with access to raw milk, the handle takes the guesswork out of pasteurization… Read More
April 30, 2024
April 30, 2024
For safer milk in East Africa
For safer milk in East Africa
Unpasteurized milk is a major cause of serious illness and death in East Africa. A company started by some Ontario university students has developed a product that could dramatically reduce the incidence of… Read More
Unpasteurized milk is a major cause of serious illness and death in East Africa. A company started by some Ontario university students has developed a product that could dramatically reduce the incidence of… Read More
April 26, 2024
April 26, 2024
Working with purpose to solve big challenges
Working with purpose to solve big challenges
One of those startups is Safi, who has partnered with governments to is provide African farmers with a portable milk pasteurization device. One of the founders, Miraal Kabir, joined Barton in a panel discussion… Read More
One of those startups is Safi, who has partnered with governments to is provide African farmers with a portable milk pasteurization device. One of the founders, Miraal Kabir, joined Barton in a panel discussion… Read More
February 8, 2024
February 8, 2024
CS start-up Safi receives $15,000 grant from Up Start program
CS start-up Safi receives $15,000 grant from Up Start program
One of those teams was Safi, a milk pasteurization start-up consisting of Computer Science students that has been making headlines in the last year. Through Up Start funding and advisory support, the company expects… Read More
One of those teams was Safi, a milk pasteurization start-up consisting of Computer Science students that has been making headlines in the last year. Through Up Start funding and advisory support, the company expects… Read More
The Safi team with the Ugandan Minister of Agriculture, Sept 2024
Traction
challenge4climate
concept
validate.global
enactus
startup laurier
math endowment fund
womens economic forum
asme ishow
greenhouse social impact fund
challenge4climate
concept
validate.global
enactus
startup laurier
math endowment fund
womens economic forum
asme ishow
greenhouse social impact fund
WINNER
WINNER
WINNER
WINNER
1st place
1st place
1st place
1st place
WINNER
WINNER
AWARDEE
AWARDEE
WINNER
WINNER
1st place
1st place
1st place
1st place
“Safi will undoubtedly change the world”
“Safi will undoubtedly change the world”
UN representative when inviting Safi to speak at the UN headquarters in NY in May 2024
UN representative when inviting Safi to speak at the UN headquarters in NY in May 2024
“I think we need to brace ourselves. The solution we have been wishing for is at our doorstep.”
H.E Bright Rwamirama - Minister of Agriculture, Uganda
“Farmers have been able to send their children to school with the increased incomes thanks to Safi”
Laurent Munyankusi, Country Head of the Ripple Effect Rwanda
"Data tracking is revolutionary for the government to be able to regulate informal markets cheaply"
Florence Murungi, Director of the Rwanda National Airy Platform
“I think we need to brace ourselves. The solution we have been wishing for is at our doorstep.”
H.E Bright Rwamirama - Minister of Agriculture, Uganda
"Safi will undoubtedly change the world"
UN representative when inviting Safi to speak at the UN headquarters in NY in May 2024
“Farmers have been able to send their children to school with the increased incomes thanks to Safi”
Laurent Munyankusi, Country Head of the Ripple Effect Rwanda
"Data tracking is revolutionary for the government to be able to regulate informal markets cheaply"
Florence Murungi, Director of the Rwanda National Airy Platform
The Safi team with farmers in Rwanda, April 2023
The Safi team with farmers in Kenya, Oct 2023
Impact
We piloted our device in Rwanda and Kenya from September to October 2023
We piloted our device in Rwanda and Kenya from September to October 2023
1
1
month
month
300
300
farmers and families educated about pasteurization
farmers and families educated about pasteurization
11
11
active pilot participants
active pilot participants
In just one month, 7500 litres of safe and pasteurized milk was sold to 1700 families
In just one month, 7500 litres of safe and pasteurized milk was sold to 1700 families
7500
7500
liners of pasteurized milk sold through the Safi device
liners of pasteurized milk sold through the Safi device
34%
34%
increased nutrients in sold milk vs boiled milk
increased nutrients in sold milk vs boiled milk
1700
1700
East Africans with access to safe and nutritious milk
East Africans with access to safe and nutritious milk
And resulted in increased income and better livelihoods for our users
And resulted in increased income and better livelihoods for our users
10%
10%
wastage due to spoiled milk eliminated
wastage due to spoiled milk eliminated
58%
58%
increased income for milk sellers from selling pasteurized milk
increased income for milk sellers from selling pasteurized milk
66%
66%
less energy consumption from using our device vs boiling
less energy consumption from using our device vs boiling
This is the impact we were able to make in just one month. We have a 50 fully paid pilot in July 2024 with LOI's for 2000 more devices by the end of the year.
Stay tuned!
This is the impact we were able to make in just one month. We have a 50 fully paid pilot in July 2024 with LOI's for 2000 more devices by the end of the year.
Stay tuned!
The Safi team with farmers in Rwanda, April 2023
Team
Daria Margarit
Cofounder/COO
Martin Turuta
Cofounder/CTO
Miraal Kabir
Cofounder/CEO
Daria Margarit
Cofounder/COO
Martin Turuta
Cofounder/CTO
Miraal Kabir
Cofounder/CEO
Our Story
Passionate and driven make milk safe
The problem of unsafe milk is one that is personal to me (Miraal). I grew up in Oman where I experienced a MERS outbreak as a child as a result of drinking raw camel milk. Although I always wanted to help solve this issue of food insecurity, I didn’t have all the skills necessary until I met Daria and Martin in university.
Read More
Miraal Kabir
Cofounder/CEO
Our Story
Passionate and driven make milk safe
The problem of unsafe milk is personal to cofounder Miraal who experienced a MERS outbreak from camel milk when growing up in Oman.
Together with Daria and Martin, the team combines their experiences, hard skills in software, data and business and soft skills in empathy, creativity and problem solving to create meaningful products!
Board of Advisors
Laurent Munyankusi
Country Head, Ripple Effect Rwanda
Laurent Munyankusi
Country Head, Ripple Effect Rwanda
Scott Rose
Hardware Advisor, Velocity Incubator, ex Blackberry
Scott Rose
Hardware Advisor, Velocity Incubator, ex Blackberry
Dr. Catherine Kilelu
Senior Researcher, East African dairy supply chains
Dr. Catherine Kilelu
Senior Researcher, East African dairy supply chains
Dr. Rohit Ramchandani
Award winning global health researcher and innovator
Dr. Rohit Ramchandani
Award winning global health researcher and innovator
Dr. Trevor Charles
Microbiology Professor, University of Waterloo
Brian Dugdill
Dairy Development Advisor , UN and FAO
Brian Dugdill
Dairy Development Advisor , UN and FAO
Sandra Akariza
Senior Impact Officer, Impact Hub Kigali
Sandra Akariza
Senior Impact Officer, Impact Hub Kigali
Dr. Jeffrey Farber
Microbiology Professor, University of Guelph
Dr. Jeffrey Farber
Microbiology Professor, University of Guelph
Tania del Matto
Director, Greenhouse Social Incubator
Tania del Matto
Director, Greenhouse Social Incubator
Martin Guthrie
Battery Advisor, Velocity Incubator. ex Blackberry
Martin Guthrie
Battery Advisor, Velocity Incubator. ex Blackberry
Dr. Trevor Charles
Microbiology Professor, University of Waterloo
Interested in learning more?
Please don't hesitate to reach out! We are always excited to meet new people and hear new ideas!
Please don't hesitate to reach out! We are always excited to meet new people and hear new ideas!
Interested in learning more?